News

The heart of any sale is contained in the quality of relationship between the buyer and the seller.  Sales relationships are hard to form and take time. Once formed they are easy to maintain if you pay attention and make investments into the relationship.  Over a decade ago, while working for a large tech company, one of my technicians expressed to me that my efforts to build customer relationships were a waste of time. How wrong he was. There is good business reason to have a strong relationship with your customer. When trust is established, the perception of risk is reduced. And when you are perceived… Read More »Why a Customer Would Cherish a Salesperson